Uber's UK creative business goes to BBH

Today's top stories including Uber's UK creative business goes to BBH and Leo Burnett London appoints Chaka Sobhani as its chief creative officer.

Uber's UK creative business goes to BBH

BBH captures Uber's UK creative business

Most read: BBH captures Uber's UK creative business

Uber has hired Bartle Bogle Hegarty as its first retained creative agency in the UK.

The appointment follows a pitch process that kicked off at the start of the year and was run directly by the client.

Creature had been working with the app-based taxi service on a project basis but pulled out of the final stages of the review.

One YouTube film created by the agency showed the negative impact that proposed private-hire regulations could have.


Expedia launches ad contest

Accounts: Expedia launches ad contest

Expedia, the online travel portal, is reviewing its advertising account, currently held by Ogilvy & Mather London.

Andrew Cocker, the senior marketing director at Expedia, is working with Oystercatchers on the process.

The review follows Expedia Inc, which owns the Expedia site, making a number of acquisitions last year, including the holiday-rental site HomeAway, the Ebookers owner Orbitz and the online travel agency Travelocity.

Also in the news


Chaka Sobhani named Leo Burnett CCO

People Moves: Chaka Sobhani named Leo Burnett CCO

Leo Burnett London has appointed the Mother creative director Chaka Sobhani as its chief creative officer.

Sobhani will join Leo Burnett in May and be part of the leadership team alongside the chief executive, Paul Lawson, the deputy chief executive, Sarah Baumann, and the newly promoted chief strategy officer, Josh Bullmore.

Also in the news


Programmatic ads provide greater ROI than traditional media, claims survey

Tech: Programmatic ads provide greater ROI than traditional media, claims survey

A majority of marketers say programmatic ads provide a greater return on investment than traditional media, according to new research by digital marketing specialists AdRoll.

The report, which surveyed 220 UK senior people working in marketing or advertising, found that 61 per cent of them believe programmatic ads provide a greater ROI than traditionally bought forms of media. 

Meanwhile, 45 per cent of them have said they will raise their programmatic ad budgets this year.

Out of those surveyed, 40 per cent said they are buying programmatically on mobile ads, 29 per cent on video ads, while 27 per cent are buying programmatic ads on TV.

Also in the news


Mail and VivaKi close to ending trading row

Media: Mail and VivaKi close to ending trading row

The publisher of the Daily Mail is understood to be close to resolving a trading dispute with VivaKi that has seen the media buying group slash its spending with the newspaper since December.

The stand-off began after Mail Brands, the ad sales arm of the Daily Mail, introduced "fixed-price deals" that require agencies to spend a minimum amount to reflect the paper’s market share in return for the best prices.

VivaKi, Publicis Groupe’s trading arm, which spends an estimated £20 million a year with the Daily Mail, rebelled and Nielsen figures show it cut spend with the paper by 70 per cent in January.

Also in the news

***************

Is there something you’d like us to share in 18:05? Email susan.billinge@haymarket.com with the details.

We’d love your feedback. Tell us what you think of the 18:05 digest, what you want to see more or less of, and if you have any content suggestions. Comment below or tweet us @BrandRepublic #1805

Topics

You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Get a team licence 

 Give your teams unrestricted access to in-depth editorial analysis, breaking news and premium reports with a bespoke subscription to Campaign.

Find out more

Market Reports

Get unprecedented new-business intelligence with access to Campaign’s new Advertising Intelligence Market Reports.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now