United Business Media (UBM), formerly known as Miller Freeman, is
looking for an ad director for its Pulse and Practitioner medical
Current ad chief Fergus Wilson has been made publishing director of
UBM’s pharmacy group, which also publishes Chemist & Druggist.
Steve Macauley has been recruited from the British Medical Journal to
take over Wilson’s responsibilities for special projects in the medical
These projects include finding sponsors for the titles’ one-off medical
supplements such as The Management of Diabetes, a series of supplements
sponsored by Glaxo Wellcome.
Wilson joined UBM in its previous incarnation as Morgan Grampian in
1993, working for the medical division.
At UBM he was initially advertisement manager of Financial Pulse, and
worked in a variety of capacities before becoming ad director of Pulse
Wilson said there are challenges ahead for the pharmacy advertising
market as there is a court case in October regarding resale price
He said this might have an effect on advertising from the big chains of
chemists such as Boots and Lloyds, who may push their adspend into
targeting consumers rather than the trade.
United Business Media is the new name for Miller Freeman’s publishing
and exhibitions business.
Wilson will take up his new position on 17 July.