UBS commissions Annie Leibovitz for global photography exhibition

Swiss financial brand UBS has announced a new collaboration with Annie Leibovitz, which will see the photographer devise an exhibition entitled Women: New Portraits.

The exhibition will centre Annie Leibovitz' study of women (ubs.com)The exhibition will centre Annie Leibovitz' study of women (Annie Leibovitz, New York City, 2012 © Annie Leibovitz)
The exhibition will centre Annie Leibovitz' study of women (ubs.com)The exhibition will centre Annie Leibovitz' study of women (Annie Leibovitz, New York City, 2012 © Annie Leibovitz)

The free show will launch at Wapping Hydraulic Power Station in London in January 2016. It will then travel to 10 cities over the course of the year: Tokyo, San Francisco, Singapore, Hong Kong, Mexico City, Istanbul, Frankfurt, New York, and Zurich. 

The exhibition is a continuation of Leibovitz’s Women project, which she began more than 15 years ago. Women: New Portraits aims to reflect the changes in the roles of women today, and will feature both new photographs and those from the original series.

Hubertus Kuelps, group head of communications and branding at UBS, said: "We're delighted to have commissioned this new body of work and exhibition tour. Annie Leibovitz is the leading portrait photographer of our time and we are excited to be bringing this project to a global audience.

"It fits with our long-standing support of projects that encourage engagement in contemporary art and we hope it will inspire people to create."

Leibovitz added: "It is extraordinary to do this work for UBS on a subject that I really care about. It is such a big undertaking and a broad subject - it is like going out and photographing the ocean."

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