UBS "together we can find an answer" by Publicis London

UBS's global rebrand is all about questions.

Keen to reassert itself as the premium bank and wealth manager in the wake of several negative stories, the company used Publicis Worldwide to create a campaign. The activity kicked off with a TV spot that ponders the life of a man via different questions flashing up on the screen, such as: have I been a good father? UBS also enlisted Annie Leibovitz to shoot print ads and interviewed Nobel laureates for an online series that will run in instalments. The work was written by Ed Robinson and art directed by Ian Gabaldoni.

Credits

Client
UBS
Advertising agency
Executive creative director
Creative director
Copywriter
Art director
Worldwide account director
Producer
Media buying agency
Global client managing director
Media planner
Producer
Post-production company
Audio post-production company
Digital advertising agency
Client lead
Project director
Strategist
Executive creative director
Creative
Head of design
Senior designers
Copywriter
Content advertising agency
Head of content
Assistant editor

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

SUBSCRIBE