UDV appoints Lowe Howard-Spink

- United Distillers and Vinters has moved its Baileys and Malibu accounts from Court Burkitt & Company to Lowe Howard-Spink.

- United Distillers and Vinters has moved its Baileys and Malibu accounts from Court Burkitt & Company to Lowe Howard-Spink.

The move is part of a global rethink by UDV which will see its business moving into three international networks - Leo Burnett, the Lowe Group and J.Walter Thompson.

Following the win in the UK, the Lowe Group now handles Baileys and Malibu in almost all UDV's major markets.

Tony Scouller, UDV's UK marketing director, said: "These moves are part of UDV's policy of consolidating agency alignments."

UDV has yet to decide the fate of the its Classic Malts account, currently with WCRS and its £30 million media planning and buying account for which TMD and Western International are currently fighting.

The move comes as a shock for CBC. On Wednesday the agency was appointed to UDV's Bell's Whisky business, which moved from WCRS. CBC has worked on Bailey's since 1985 and Malibu since its launch in 1981.

Coinciding with appointment of the London agency Lowe & Partners has announced the appointment of Rae Burdon to the newly created position of worldwide account director on its UDV business.

Rae's previous role was as deputy managing director of McCanns in London; before that he was for many years a group account director at Saatchi & Saatchi.





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