UDV reviews pounds 5m Bell’s and Archers tasks

United Distillers & Vintners UK is talking to non-roster agencies in a pounds 5 million review of its Bell’s Whisky and Archers accounts, both of which are handled by Court Burkitt & Company.

United Distillers & Vintners UK is talking to non-roster agencies

in a pounds 5 million review of its Bell’s Whisky and Archers accounts,

both of which are handled by Court Burkitt & Company.



UDV UK has already kicked off reviews of its public relations and direct

marketing rosters. A shortlist of ad agencies is being drawn up ready

for pitches at the end of June and Court Burkitt will be given the

chance to re-pitch for the business.



Syl Saller, the marketing director of UDV UK, said: ’These brands are at

a particular stage of development where we want to be sure we are

getting absolutely the right advertising support to take us on to the

next stage. We are well aware of the great contribution made by Court

Burkitt over the years.’



Saller moved to UDV from Allied Domecq Retail in November to replace

Tony Scouller. The review is being managed and co-ordinated by Andrew

Melsom at Agency Insight.



Hugh Burkitt, the chairman of Court Burkitt, said: ’These are brands we

know well. We have worked on Archers right from the beginning and

advertising has played a big part in its success. Our work on Bell’s

last Christmas contributed towards it gaining share in a tough

market.’



Court Burkitt is still the agency of record for three other UDV brands -

Tony’s Freezer Cocktails, Pimm’s No 1 and Drambuie Liqueur.



However, the spend for these drinks is little over pounds 1 million

combined and, without Bell’s and Archers, Court Burkitt’s place on the

UDV roster could be under threat.



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