Uefa "We play strong" by FCB Inferno

Uefa wants to transform the image of women's football in its first pan-European creative campaign for the sport.

The high-energy ad by FCB Inferno aims to make football the number-one played sport for women in Europe within five years and encourage more teenage girls to take it up. It will break on TV during the Uefa Women’s Champions League final between Olympique Lyonnaise and Paris Saint-Germain in Cardiff. It was written by Sarah Lefkowith at FCB Inferno and directed by Kibwe Tavares through Nexus Studios.  

Credits

Agency
Managing director
Chief strategy officer
Group creative director
Copywriter
Senior strategist
Social media director
Business director
Account director
Director of content
Senior film producer
Production manager
Interactive producer
Director
Production company
Animation and illustration
Animation director
Illustrator
Editors
Post production house
Sound design studio
Content post production House

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