UK ad industry heads report findings

Figures in the latest Gunn Report demonstrate that Britain's advertising industry is one of the most creative in the world.

Britain's advertising industry received more awards than any other nation in 2006, according to the findings of the most recent Gunn Report. It is the first time that the US has been knocked from the top spot since the report was launched in 1999.

Creativity in the UK's agencies remains of a world-beating standard, with five out of this year's ten most-awarded commercials coming out of shops in the UK.

The British success story was spearheaded by the Guinness "noitulove" spot from Abbott Mead Vickers BBDO, which has emerged as the most-awarded TV and cinema ad in the world.

Fallon London's "balls" for Sony Bravia came in second, while Honda's "impossible dream" and "choir", both by Wieden & Kennedy, as well as Vodafone's "stop the clock" by JWT London, all appeared in the top ten.

The Gunn Report combines the winners from the world's top regional, national and global awards ceremonies. Agencies and brands are awarded points for each qualifying entry and each best of show.

Omnicom continued to dominate in the most creative network rankings. BBDO came in at number one, nine points ahead of DDB, which topped the table two years ago. TBWA\Worldwide took third place. WPP's JWT rocketed up from ninth to fourth place in the table.

Donald Gunn, the former Cannes president and ex-Leo Burnett creative, commented: "BBDO has proven again 'the work, the work, the work' is more than just a slogan, it's a way of life. Its clients should be proud of it, and it should be proud of itself."

DDB London was named the most-awarded agency in the world. Abbott Mead Vickers BBDO shared third place, while Wieden & Kennedy and JWT London came in at sixth and seventh positions respectively.

In "the most-awarded print ads" category, DDB London also topped the table with its "calender months" campaign for Harvey Nichols. JWT London's "Golden Skins Crisps" work for Golden Wonder scooped third place.

MJZ was the most-awarded production company in 2006, finishing ten points ahead of the rest of the field. Its major winner came in its work for Sony Bravia's "balls", directed by Nicolai Fuglsig.

Gorgeous Enterprises came in third with its successful "mayfly" campaign for Vodafone and DFT's Road Safety "cameraphone". Stink took fourth position with work that included Honda's "impossible dream" and Rexona's "Stunt City".

In the director's category, Daniel Kleinman ended up in third position, having been in the director's chair for "noitulove", as well as winning accolades at top shows for five other clients.

The most-awarded director was last year's runner-up, Thanonchai Sornsriwichai, from Thailand. Argentina's Andy Fogwill was second.

Rank Company Agency points
1 Guinness Noitulove
AMV BBDO (London) 32
2 Sony Bravia LCD TV Balls Fallon (London) 25
3 Carlton Draught Beer Big Ad George Patterson
Y&R (Melbourne) 22
4 Bangkok Insurance Tyre/
Twister/Robbery Creative Juice\G1 (Bangkok) 21
5= Honda Impossible Dream Wieden & Kennedy (London) 20
5= Viagra Golf/Office/Coach Taxi (Toronto) 20
7 Smooth E Baby Face
foam Love Story 1-4 JEH United Ltd (Bangkok) 19
8 Canal + Le March
de L'Empereur BETC Euro RSCG (Paris) 16
9 Vodafone Stop the Clock JWT (London) 15
10 Honda Civic Choir Wieden & Kennedy (London) 6
Source: Gunn Report

Rank Agency Winner pts Total
pts TV print
1 DDB London (4) 17 26 43
2 TBWA\Paris (2) 10 27 37
3= AMV BBDO (London) (19=) 21 9 30
3= Crispin Porter + Bogusky (Miami) (5) 15 15 30
3= Dentsu (Tokyo & Osaka) (3) 26 4 30
6 Wieden & Kennedy (London) (7=) 26 - 26
7 JWT (London) (-) 16 8 24
8 AlmapBBDO (Sao Paolo) (1) 12 11 23
9 Creative Juice\G1 (Bangkok) (19=) 19 3 22
10 Young & Rubicam (Buenos Aires) (32=) 13 8 21
Source: Gunn Report (Numbers in brackets = ranking 2005)

Rank Company Agency points
1 Harvey Nichols Calendar
Months campaign DDB (London) 21
2 Nike Run Free
Road campaign JWT (Shangai) 18
3 Golden Wonder Golden
Skins Crisps campaign JWT (London) 11
4= Land Rover
Owners Club Directions Lowe & Ptnrs (Kuala Lumpur) 10
4= Sony
PlayStation Head TBWA (Paris) 10
6= Wonderbra Bar/
Escalator/Restaurant Publicis Conseil (Paris) 9
6= 11 News 1 Channel
Housewife/Boy/Campaign Euro RSCG Flagship (Bangkok) 9
6= Grande Reportagem
magazine Flags campaign FCB (Lisbon) 8
8= NTT-Resonant Internet
Fill the city
with questions Dentsu (Tokyo) 8
8= Kodak SD Card Panty/
Prisoner/Beauty Pagent Ogilvy & Mather (Bangkok) 8
Source: Gunn Report

Rank Agency Winner pts Total
pts TV print
1 BBDO Worldwide (2) 80 61 141
2 DDB Worldwide(3) 65 67 132
3 TBWA\Worldwide (1) 72 53 125
4 JWT (9) 54 52 106
5 Leo Burnett (5) 66 33 99
6 Ogilvy & Mather (6) 30 63 93
7 Saatchi & Saatchi (4) 36 51 87
8 Lowe (7) 38 28 66
9 McCann Erickson (16) 43 21 64
10 Young & Rubicam (12) 40 20 60
Source: Gunn Report (Numbers in brackets = ranking 2005)


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