- UK advertisers are demanding a greater say in national broadcasting issues as the media industry steels itself for the Independent Television Commission's decision on whether to move News At Ten.
The Incorporated Society of British Advertisers said this week that, whatever the outcome of the News At Ten debate, advertisers should have a voice in the regulation of UK television.
ISBA's chief executive, John Hooper, said: "In the longer term we've got to put pressure on the government to change the Broadcasting Act to introduce a duty of care to advertisers."
His comments came as ISBA threw its weight behind ITV's calls for the freedom to move News At Ten to allow more competitive scheduling of ITV programmes. "It will be a very sad day for ITV if the decision goes against it," Hooper added. "They deserve a chance to schedule freely."
Meanwhile ministers were optimistic that the ITC would ask the ITV companies to think again about the News At Ten issue on the grounds that ITV has yet to make a strong enough case for a change. A decision was expected before the end of this week.