UK agencies triumph at Clio Awards

Hollywood A-listers Jerry Seinfeld and Whoopi Goldberg turned out to celebrate UK winners Adam&Eve/DDB, Bartle Bogle Hegarty (BBH) and Ogilvy & Mather at the Clio Awards in New York.

Clio Awards: Washington Olivetto, chairman of WMcCann, receives his Lifetime Achievement Award
Clio Awards: Washington Olivetto, chairman of WMcCann, receives his Lifetime Achievement Award

The 55th annual ClioAwards, an international competition showcasing the best work in advertising, design and communications, was held in New York on Wednesday night to coincide with Advertising Week and was hosted by comedian, Whoopi Goldberg.

Grand Clio Awards were handed out in nine categories. Leo Burnett’s work for P&G’s 'Like a Girl' received the biggest ovation of the night for its focus on empowering young women.

Comedian Jerry Seinfeld received an Honorary Clio Award for his long-standing contributions that push boundaries. Seinfeld thanked American Express and Ogilvy & Mather for getting him in the game years ago, while gently mocking the industry about what it means to be an advertiser and win a Clio Award.

The Lifetime Achievement Award was given to Washington Olivetto, chairman of WMcCann and chief creative officer of McCann Worldgroup for Latin America and Caribbean.

Scroll down for video of the Lifetime Achievement Award...

Ogilvy & Mather picked up Agency Network of the Year, while Dentsu Tokyo walked away with Agency of the Year. Guinness won Advertiser of the Year.

Adam&Eve/DDB was the most-awarded UK agency, picking up two Grand Clios in the Engagement category and Integrated Category, as well as two Gold gongs in the Film category and Out of Home for its Harvey Nichols’ Christmas "Sorry I Spent It On Myself' campaign.

The agency also picked up a Bronze award in Film for its Volkswagen "bus" spot and won a Silver award in Out of Home and a Bronze award in the Engagement category for its Marmite 'Neglect' work. Its Google+ campaign won Silver in the Innovative Media category.

Publicis London picked a Silver award in the Film category and Gold in the Engagement category for its 'Fuck The Poor' campaign for The Pilion Trust.

Mcgarrybowen London also picked up a Bronze award for Honda CR-V’s 'Honda Illusions'.

Ogilvy & Mather walked away with a Gold award for Dove’s 'Camera Shy' campaign. Dove also won Silver in the Audio category. The agency also conquered in the Film category, winning two Silvers in the Direct category for Expedia’s 'Travel Yourself Interesting' work and Amnesty International’s 'Freedom Candles'.

OgilvyOne won a Grand Clio in the Innovative Media and Outdoor and a Gold Clio in the Engagement category for British Airways 'Magic of Flying' work.

Abbott Mead Vickers won a Grand Clio for its Guinness "Sapeurs" film. The campaign also won a Bronze award in the Branded Entertainment and Content category. The agency also walked away with a Silver Out of Home award for Pepsi Max's bus shelter".

Leo Burnett London also walked away with two Direct Silvers for its 'Business In The Community' campaign.

BBH London picked up a Bronze in the Engagement category for Axe Apollo's 'Space Camp'. The work also won two Gold awards in the Branded Entertainment and Content category.

In the new Clio Music segment, Clio Music and Billboard presented three exclusive song charts that rank the impact of advertisements on song popularity, powered by Shazam. Singer Aloe Blacc, topped the Breakthrough chart with "The Man" for Beats by Dr Dre, and performed the hit single during the ceremony.

Deborah Harry and Chris Stein, in the midst of 40th anniversary celebrations for their iconic band Blondie, took home an Honorary Clio Music award.

Festivities continued into the evening with an after-party featuring DJ Kiss and performance by Brazilian artist Thiago.

Nicole Purcell, executive vice president of the Clio Awards said: "Last night was a culmination of a year’s worth of hard work, innovation and excellence in our industry. With great moments like Blondie’s playful acceptance speech – complete with a ‘selfie’ Debbie Harry and Chris Stein took with Whoopi Goldberg, it was a true celebration."

UK Winners

Agnecy Grand Clio Gold Silver Bronze
Adam&Eve/DDB 2 2 2 2
OgilvyOne 2 1
Ogilvy & Mather 1 3
Publicis London 1 1
Leo Burnett London 2
BBH London 2 1
AMV/BBDO 1 1 1
R/GA 1
Framestore 1
Mcgarrybowen 1

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