UK agencies win 7 Media Lions

Agencies in the UK picked up seven Media Lions awards in Cannes tonight, led by MediaCom winning one Silver Lion and two Bronze Lions.

UK agencies win 7 Media Lions
UK agencies win 7 Media Lions

MediaCom won a Silver Lion for its work for Coca-Cola, where the agency created the world's first fully personalised TV campaign.

The WPP agency also won Bronze Lions for Bose's Soundtrue headphones and Shell's "power of sport" work.

Other UK agencies to triumph at the Cannes Lions International Festival of Creativity awards ceremony were OgilvyOne, which won a Silver Lion and a Bronze Lion for its Animal Rescue Service work for Battersea Dogs Home; Leo Burnett, which won a Silver Lion for its Suffocation campaign for Karma Nirvana; and a Bronze Lion for PHD's work for Mondelez' Orea.  

In total, there were 80 Media Lions awarded, including the Grand Prix to Y&R Team Red, Istanbul for Vodafone, "Vodafone Red Light Application / Between Us".

The Y&R Team Red entry was said to embrace the best of both a corporate campaign and the originality of an NGO approach.the campaign focused on an app designed to help women who are being subjected to domestic abuse.

Designed so that men are unaware of its existence, it is a way for women to alert trusted friends when they feel threatened. Awareness of the app was generated through the use of highly-targeted media,  such as messages on bikini labels and waxing strips.

Some 245,000 women have downloaded the app, which has been activated more than 100,000 times.

The judges had noted that the stand out success in the media category this year had technology at its heart and also an adaptable and flexible media approach, highly personalised to the women of Turkey.

Nick Emery, global chief executive of Mindshare and president of the Media Lions jury, told Campaign: "Overwhelmingly we wanted to award great media work that celebrated invention over assurance. The jury was a real pleasure to work with and in every case the work won."

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