UK Athletics calls pitch for digital agency

LONDON - UK Athletics, the governing body for track and field sports, is looking for a full-service digital agency to build its online marketing efforts in the run-up to the 2008 and 2012 Olympic Games.

The account will include designing a website to run separately from the existing site, online marketing activity and online media planning and buying. The pitch is being handled by the AAR.

UK Athletics wants to target people at all levels, from clubs to coaches to individual athletes. The site will include a section where athletes can fill in their individual race times, so coaches can spot talent.

It will also include discussion boards, video streaming and data feeds. Marketing support for the site will include email, viral, games, search and online advertising.

UK Athletics will also be searching for sponsors to support the site.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content