- Commercial radio revenues have broken through the £400 million mark in the twelve months to the end of September 1998, a growth of 17.4 per cent on the previous year, according to figures released today by the Radio Advertising Bureau and the Radio Authority..
Total revenues during the third quarter of this year came in at £100 million, up 11.5 per cent year-on-year.
The number of brands using radio as a commercial medium was also up by over 25 per cent year-on-year, while revenue from national advertisers was up 19 per cent.
Justin Sampson, the operations director of the RAB, said: "Commercial radio's share of advertising is at a record level and it is encouraging to see this growth being led by more investment in radio by national brands."
According to recent figures published by the Advertising Association, radio's share of commercial revenues during the second quarter of 1998 stood at 5.5 per cent. Its share for the full year to the end of June was 5.2 per cent, having registered an annual growth of 18.5 per cent, more than double the growth rate of the total advertising display market, which was calculated at 7.4 per cent.