Forrester Research, the NASDAQ listed US research firm, has agreed to acquire the UK internet consultancy, Fletcher Research, for an undisclosed sum.
William Reeve and Neil Bradford, co-founders of Fletcher Research, will continue to oversee the company's operations together with its existing management team.
Founded in 1997 by former McKinsey consultants, Fletcher Research delivers its research and analysis through a combination of expert knowledge of the UK's new media industry, analytical and modelling techniques, and high-quality data.
With a client roster that includes international blue-chip companies from a wide variety of sectors, Fletcher Research has established itself as a leading source of Internet research for UK management.
The company is headquartered in London and currently employs 25 people. Fletcher will continue its operations in the UK as a wholly-owned subsidiary of Forrester Research.
Bradford said: "Fletcher and Forrester share very similar cultures, research philosophies, and a focus on internet analysis best practices. Our decision to unite with Forrester brings together two like-minded organisations that have unique, yet complementary, experience, talent, and skill sets."
George F. Colony, Forrester's chairman of the board, president, and chief executive officer said: "In its brief history, Fletcher Research has effectively established itself as a premier UK Internet research firm. We are very pleased to join forces with a company that shares our vision of the internet economy and our aim to be the leading provider of ecommerce research in Europe.
It is expected that the transaction will be accounted for as a pooling of interests. Forrester estimates that it will incur a one-time charge in the fourth quarter ranging from $500,000 to $700,000 for costs related to this transaction.