UK internet travel firm seeks global agency

– UK based internet travel company, eDreams, is looking for an agency to handle its global creative account to develop its online and offline brand ahead of its launch later this year.

– UK based internet travel company, eDreams, is looking for an agency to handle its global creative account to develop its online and offline brand ahead of its launch later this year.

The move follows its appointment public relations firm Shandwick in the UK and Spain and Business Press in Italy.

The agency search will be headed by Karen Gee, director of UK marketing. eDreams has secured more than $20 million in investment capital for its launch in Europe currently has offices in the UK, Spain, Italy and the US and employs 40 staff.

According to Gee: "eDream's focus is to sell imaginative and unusual holidays to a cash- rich, time-poor market of internet users. One of the most exciting features of the eDreams site is the DreamGuide concept -- real people who are passionate experts in particular destinations or activities. Online DreamGuides will provide customers with independent information on the destination or activity they are considering and answer any specific questions they may have."





Topics

Before commenting please read our rules for commenting on articles.

If you see a comment you find offensive, you can flag it as inappropriate. In the top right-hand corner of an individual comment, you will see 'flag as inappropriate'. Clicking this prompts us to review the comment. For further information see our rules for commenting on articles.

comments powered by Disqus