UK iPad launch takes London by storm

VIDEO: Find out why Londoners were prepared to queue for up to 16 hours to get hold of their own Apple iPad and what Stephen Fry has to say about his new gadget.

The iPad went on sale at Apple's Regent's Street store in London at 8am this morning. We talked to some of the people who were the first to get their hands on one about why they were so excited about the tablet. This vox-pop was conducted by The Lounge, a strategic marketing agency specialising in fully integrated marketing to the under 35s, on behalf of Brand Republic. Read The Lounge blog