UK newspapers witness summer sales slide

- The majority of UK national newspapers saw sales slide both month on month and year on year in July, according to the latest set of ABC circulation figures.

- The majority of UK national newspapers saw sales slide both month on month and year on year in July, according to the latest set of ABC circulation figures.

There was, however, good news for the Mirror, which managed an increase of 1.49 per cent on its June sales to 2,375,064. It was down only slightly, by 0.98 per cent, on its July sale last year. The rise was crucial for the Mirror, allowing it to hang on to the number two daily newspaper spot ahead of the Daily Mail, which was up by 1.45 per cent on June's sale to 2,345,794.

Year on year, only the Daily Mail, Mail on Sunday, Financial Times, Times and Sunday Times managed gains, with the Financial Times recording the strongest increase, up by 12.77 to 351,826.

The biggest year on year fall was at the Independent, down 15.02 per cent to 220,968 and down 1.60 per cent compared to last month.

The Sun and the Express, which like the Independent have recently acquired new editors, also both recorded falls. The Sun was down 0.63 per cent month on month and 4.47 per cent year on year to 3,678,152. The Express was down 0.90 per cent on June and 6.12 per cent on last July to 1,123,172.





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