UK picks up two Mobile Lions

The UK picked up a Bronze and a Silver Lion in Mobile at this evening's awards ceremony, while the Grand Prix went to Google Cardboard, the virtual reality handset.

Google Cardboard: takes home the Cannes Lions 2015 Mobile Grand Prix
Google Cardboard: takes home the Cannes Lions 2015 Mobile Grand Prix

The judges awarded a Silver Mobile Lion to 'The Next Photo', a campaign by Wunderman UK for Child Eye Cancer Trust, and a Bronze Lion to 'Tweet to Eat' by Abbott Mead Vickers BBDO for PepsiCo.

The haul is one bronze short of last year when the UK won a total of three Mobile Lions.

Google Mountain View took home the Grand Prix for Google Cardboard, which turns any mobile into a virtual reality device using a cardboard headset. John Lewis used the platform in its 2013 Christmas campaign.

The big agency winner of the ceremony was R/GA New York, which picked up three Gold, three Silver and five Bronze Mobile Lions.

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