UK puts in bid to host world congress

Britain is emerging as a favourite to host one of the most prestigious events in the global media calendar - the millennium world congress of the International Advertising Association.

Britain is emerging as a favourite to host one of the most

prestigious events in the global media calendar - the millennium world

congress of the International Advertising Association.



The UK is facing opposition from the US, Australia and Israel to run the

event, which is expected to attract up to 2,500 delegates representing

agencies, advertisers and media owners.



The IAA chapters of all four countries are putting together

Olympic-style bids that will be examined by the 73 IAA directors at

their conference in Amsterdam in June.



James McLeod, the worldwide ad director of the International Herald

Tribune and president of the IAA’s UK chapter, is spearheading the

British bid, which will focus heavily on the country’s position as a

global centre of advertising and marketing excellence.



The UK chapter is to sound out potential sponsors to raise the pounds

200,000 needed to stage the congress. ’The UK will be re-crowned as the

premier supplier of advertising resource and know-how in Europe,’ McLeod

explained.



Each of the candidate chapters, which have to put up a USdollars 5,000

bidding fee, will be asked to present proposals for staging a congress

that will offer insight into how advertising and marketing can adapt to

the explosion of media opportunities.



Archie Pitcher, the UK chapter’s executive director, said: ’We think we

have a lot to offer and can make a very good case.’



London’s Queen Elizabeth II conference centre would be a likely venue

for the congress if it comes to London.



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