UK shops pick up 45 statues at Clios

Top honours at New York’s Clio Awards last week went to Cliff Freeman & Partners and BMP DDB.

Top honours at New York’s Clio Awards last week went to Cliff

Freeman & Partners and BMP DDB.

Cliff Freeman scooped the Grand Clio in the TV advertising category for

its campaign, which also won two silvers at D&AD earlier

this month.

In total, the agency picked up 12 golds, two silvers and two bronzes, as

well as the Grand Clio. It was also named Agency of the Year.

BMP DDB won the only gold statue awarded among print entrants for its

’wedding’ ad for Volkswagen - also a D&AD silver winner.

Volkswagen was named Advertiser of the Year for its ’excellent work’ in

four European markets, including the UK, and in the US where its account

is handled by Arnold Communications.

DDB was awarded the Network of the Year accolade, the first time the

award has been formalised at the Clios, which celebrated their 40th

birthday this year. DDB won more awards than any rival at this year’s

ceremony, toppling its sister Omnicom network, BBDO, from top spot in

the ratings.

Steve Henry, a creative partner at HHCL & Partners and chairman of the

TV and radio jury, commented: ’I didn’t feel there was a lot of

breakthrough work, but the general standard was high. We’ve been through

a stage of clearly expressed ideas, then it went wacky and wonderful.

The situation now is torn between these two. We’re getting some wacky

and some solid stuff.’

Cliff Freeman’s award-winning campaign for features a gerbil

being fired from a cannon, a pack of wolves attacking a school band, and

children having their brows tattooed.

Runners-up in the race for Agency of the Year were San Francisco’s

Goodby Silverstein & Partners, which did well with its ongoing ’Louie

the Lizard’ campaign; Fallon McElligott Minneapolis, which won hearts

and statues with its work for Miller Lite; and BMP.

The Clio Awards have been striving to carve out an international

presence in recent years, and around half the 1999 entrants were from

outside America.

However, the US still dominated award-winners, with a total of 165

statues compared with 45 for the UK.