UK tastebuds put Lemon Diet Coke above US Vanilla

Coca-Cola's plans to introduce Diet Coke with Lemon to the UK (Marketing, April 4) could make splash with UK consumers according to an OMD Snapshots survey.

Some 59% of respondents said they would try the product. However, the vanilla flavoured variant of Coke being launched in the US, would have a tougher time in the UK. Just half of respondents said they would try it and almost one in four turned their noses up.

Brand Health Check, page 15

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