Two creatives, Ramesh Bhuller and Leo Poloniecki, who have never
worked together formally, are to represent the UK at the Young Creatives
competition in Cannes.
The pair will receive an all-expenses-paid trip to Cannes to take part
in the finals, which will be held during the festival at the end of next
Bhuller, 27, and Poloniecki, 24, both work at Miller Bainbridge in
different departments - Bhuller in the design studio and Poloniecki as a
copywriter on relationship marketing material. The pair decided to
create a portfolio in their spare time to try to further their careers.
They were chosen after a stiff selection process which involved working
on a specific brief, interviews and submission of portfolio work.
Chris O’Shea, the executive creative director at Banks Hoggins
O’Shea/FCB and the D&AD educational chairman, said that this year’s
brief - the launch of an e-bank - was a hard one to crack. ’We chose Leo
and Ram not only because of the way they tackled the brief and their
portfolio but because they also have determination.’
He added: ’They are keen. They have a real hunger to be successful.’