UK wins 14 places on Cannes media shortlist

CANNES - The UK has taken 14 of the Media Lions shortlist places for brands as diverse as Coca-Cola ("summer side of life" by Vizeum/Mother), X-Box Halo 3 ("Jake courage" from McCann Erickson) and CBBC ("parachuting" by MPG).

Cannes...media shortlist
Cannes...media shortlist

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The only UK agencies to make a showing more than once are OMD and Leo Burnett. Habitat ("every product tells a story") and Sing Up ("the big school sing up"), a Government-funded charity, have put OMD in with a double chance of winning, with the former campaign entered by Manning Gottlieb OMD.

Leo Burnett's anti-drink driving and road safety awareness work for the Department For Transport gave the agency two shots at a prize.

Carat is the media agency on its "think! road safety" shortlisted ad.

Other UK shops to make the shortlist are: MindShare/Nitro ("interactive cinema gaming" for Volvo XC70); Saatchi & Saatchi ("lungs" for the quit smoking campaign); 20:20 ("terminate a mate" for Virgin Media Television); Bartle Bogle Hegarty ("get in there" for Unilever's Lynx); Fallon ("the information" for Ask.com); MediaCom ("blue collar coffee" for Lucozade) and Rainey Kelly Campbell Roalfe/Y&R ("penguins" for BBC iPlayer).