UK wins 16 Film Craft Lions but Under Armour takes Grand Prix

The Mill London has taken home three Gold Lions and a bronze in Film Craft in Cannes amid a number of wins for UK agencies.

But UK shops' awards total of 16 was well behind those of the US, including the Grand Prix which went to "Under Armour Phelps", created by Droga5 New York. 

The Mill London was awarded two Gold Lions for "SSE Pier", created by Adam & Eve/DDB; a third gold for the Chemical Brothers’ Wide Open music video; as well as bronze for Sky’s film promoting the Sky Q set top box, which was created by Brothers & Sisters.

Adam & Eve/DDB won three bronze Lions itself: two for "Tiny dancer" for John Lewis Insurance and a bronze Lion for H&M’s "Becoming Beckham".

Big Chop London also won a Gold Lion for its work on StinkDigital’s "Sony TKO", an intense film which shows off the Sony Action Cam by mounting cameras on a boxer during training.

4Creative, the in-house creative team for Channel 4, won a silver Lion for the broadcaster’s rebrand last September which deconstructed the brand logo as part of the new look.

ITV Creative, the in-house creative for ITV, also won silver at Cannes for Film Craft for its "Knitted ad break" which aired during its annual Text Santa charity show last December.

"Mog’s calamity" the 2015 Sainsbury’s Christmas TV ad created by Abbott Mead Vickers BBDO, picked up a bronze Lion.

Bartle Bogle Hegarty London was awarded a bronze Lion for "Ode to Soho" for London Fashion Week.

MJZ London won a bronze Lion for Klarna – "Fish", the campaign created by DDB Stockholm, while Smuggler also picked up two bronze gongs for "Parallel lives", the Prince’s Trust work created by CHI & Partners.

Factory London also picked up a bronze Lion for Honda’s "Paper".


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