UKIP forced to abort national poster campaign

UKIP has turned to advertising in newspapers and on local paper websites in the run up to tomorrow's election, after having to abort plans for a national poster campaign.

UKIP: the party's ad in the Daily Telegraph
UKIP: the party's ad in the Daily Telegraph

Multiple sources close to the outdoor advertising industry said UKIP approached media owners with plans to run a national ad campaign in the final run up to the election but that the inventory was not available.

On April 17, Richard Desmond, the chairman of the Daily Express-owner Northern & Shell, donated £1 million to the UKIP campaign and instructed the party to use the money for a major ad campaign in the final weeks.

As traditional "paper and paste" posters are generally booked in advance in two-week slots, media owners turned down the UKIP campaign because they did not have any space left ahead of the election.

UKIP ran a double-page ad in the Daily Telegraph on p2 and p3 yesterday and in the same position in today’s Daily Express and Daily Star, which is also owned by Northern & Shell.

A spokesman for UKIP said: "We had and have a palette of publicity plans. The late 'eve of poll' newspaper campaign is part of that, just as the successful poster campaign has been, particularly in our key seats."