The UK's favourite YouTube ads: new music video streaming service plays to the platform's diverse reach

YouTube Music's launch ad by agency Industry is top of YouTube's July Ad Leaderboard, making it the UK's most popular online video ad for the month. The new music video streaming service tops the charts by capitalising on YouTube's diverse reach, its immersiveness and its attention-grabbing content. See the top 10 below.

YouTube Music's chart-topping ad
YouTube Music's chart-topping ad

1. YouTube Music: Open the world of music. It's all here.

Creative: Industry
Media agency: Essence


Media agency: Initiative

3. Make Google do it: Who is John Boyega?

Creative agency: R/GA
Media agency: Essence and OMD

4. Cadbury Inventor - Go madbury - UK

Creative agency: VCCP
Media agency: Carat

5. J.Lo Tinder Takeover | Swipe Sessions | Tinder

6. British Airways Safety Video Sequel - The Director's Cut

Creative agency: Ogilvy
Media agency: Wavemaker

7. Amazon Prime Day Ends Tonight - TV

Creative agency: Lucky Generals
Media agency: In-house

8. Creativity is the Answer - adidas

Creative agency: 72&Sunny
Media agency: Carat Global

9.Staying at Home with Jimmy Bullard Episode Three: Learning Russian

Creative agency: VCCP
Media agency: In-house

10. The new McLaren 600LT – The edge is calling

Creative agency: In-house
Media agency: EMO

The YouTube Ads Leaderboard is a list of the top 10 most popular online video ads in the UK each month. The ranking is determined using some of YouTube’s strongest signals of viewer choice – number of views within the country, view rate (how much of an ad people choose to watch), and percentage of organic views versus paid views. 

For previous months' YouTube Ad Leaderboards, see here