UKTV posts record 2015 as ad share matches Channel 5 and Sky

UKTV has grown its commercial share to an all-time high, after an exceptional Boxing Day put the broadcaster on par with Channel 5 and Sky channels for the first time.

Dave Gorman: hosts Modern Life is Goodish on Dave
Dave Gorman: hosts Modern Life is Goodish on Dave

On 26 December, UKTV reported its share of commercial impacts (Soci) hit an all-time high of 9.27 per cent, putting it marginally ahead of the Channel 5 portfolio (9.26 per cent) and Sky branded channels (9.25 per cent). 

It also reported its best ever Christmas for the UKTV network, with a 6.63 per cent share compared to 5.9 per cent for the Channel 5 network (up 11.4 per cent year on year).  Sunday 27 December was UKTV’s highest ever daily share at 7.62 per cent. 

In 2015 the broadcaster grew its share to 5.27 per cent, up from 5.08 per cent in 2014, as viewing figures increased by 3.7 per cent year-on-year. 

Hit programmes included Storage Hunters UK Celebrity Special and Dave Gorman: Modern Life is Goodish, according to data from Barb.

UKTV, an independent joint venture between BBC Worldwide and Scripps Network Interactive, has increased its viewing share by 30 per cent since 2010.

Dave, the network’s flagship free-to-air entertainment channel, saw its viewing figures grow by 1 per cent year-on-year, while the Drama channel increased its viewing share by 24 per cent to 0.97 per cent. Drama is now the UK’s number two non-public service broadcaster channel, behind Dave.

Jan Gooze-Zijl, the chief financial and operations officer of UKTV, said: "UKTV's success is because we have taken risks and experimented with our content mix, ensuring viewers needs are at the heart of everything we do.

"For the first time in our history we are on a par with both Sky and Channel 5's full portfolios which is testament to the hard work of all 270 staff members based here in Hammersmith.

UKTV’s portfolio comprises 10 channels and video on demand service UKTV Play, which saw a 26 per cent year-on-year increase in views for 2015.

The broadcaster reported record revenues of £283 million in its most recent annual financial results, up 1.8 per cent year on year. Its earnings before interest depreciation and amortisation were £74.1 million – up 9.9 per cent year on year – which was also a record.

Channel 4 manages UKTV's ad sales.

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