UM wins £5m Marie Curie Cancer Care

UM has snatched the £5m media planning and buying account for Marie Curie Cancer Care from incumbent Maxus, following a competitive pitch process.

Stephen Fry supports the Marie Curie Great Daffodil campaign
Stephen Fry supports the Marie Curie Great Daffodil campaign
Other agencies believed to be involved in the final round of pitches for the business include MGM OMD and the7Stars. The process was handled by the AAR.

The Marie Curie Cancer Care business is the first account loss for WPP’s ambitious challenger network Maxus since Lindsay Weedon took the helm last summer.

James Jennings, the former joint managing director at the agency who left last month to take a sabbatical, had previously been a key contact on the account.

The charity’s creative account was not under review and will continue to be held by DLKW Lowe.

UM’s immediate focus will be on supporting the Great Daffodil Appeal, which has been backed by a number of leading celebrities. UM’s task will be to encourage people to contribute to the appeal by volunteering an hour of their time to go out on to the street and collect donations.

Fiona Andrews, head of marketing communications at Marie Curie, said: "UM really impressed us with their overall approach to our business, their ideas-led focus, digital leadership and commitment to client service."

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