To mark the International Day for the Elimination of Violence against Women on 25 November, UN Women NC UK is running a social media campaign asking the public to raise their voices and help bring about change.
The ad by JWT London features celebrities including Benedict Cumberbatch and Billie Piper talking about why they are drawing a line across violence against women. This week celebs and influencers will post shorter solo versions of the film with the aim of inspiring the public to make and share their own videos. On 25 November the organisation staged an event in London where they drew a physical orange line through Covent Garden. The ad was created by Juliet McLaren and Courtney Dow and directed by Alicia MacDonald through Missing Link Films.