Unicef "It begins with a blanket" by Saatchi & Saatchi London

Unicef UK's new film highlights the struggles of children in Syria as winter approaches.

The spot follows the journey of nine-year-old girl Yana as she collects childhood objects in a refugee camp, where even her teddy bear must end up in a fire to provide warmth. The campaign will run on YouTube, social media and at events including Edinburgh's Hogmanay festival to encourage donations and raise awareness of the humanitarian crisis facing Syrian children. It was created by Gabriel Garcia and Felipe Sampaio at Saatchi & Saatchi London. 


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