Unicef "One love" by VaynerMedia London

Unicef shares the words of Bob Marley in a fundraising campaign to combat Covid-19.

The Marley family has relaunched One Love for the campaign, with all proceeds going towards Unicef’s Reimagine initiative which helps children during the coronavirus pandemic. 

This comes alongside a TikTok-based "#OneLoveChallenge", which asks users to share a video of them listening to the track, donate to Unicef and nominate five friends to do the same. Jewellery brand Pandora which will match #OneLoveChallenge campaign donations up to $1m (£790,000).

The work was written by Archie Challen and art directed by Rob DeSouza.

Last month (19 June), Unicef launched a campaign to celebrate World Refugee Day.


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