Unicef "Reimagine the world like a gamer" by VaynerMedia London

Refugee children are the heroes of Unicef's latest campaign, which encourages the UK public to change their perception of migrants.

The ad follows the experience of three refugees – Nora, Sama and Pouya – as they "unlock" skills and work towards their goals of becoming a doctor, an author and a pilot, respectively.

The campaign launches today (15 September) across Facebook, Instagram and YouTube, alongside a mini game created with Gameloft.

The execution was written by Esin Huseyin, art directed by Davide Mauroni and directed by Tom Brown through Unit9. Media is handled by The Kite Factory.

This campaign is part of Unicef’s brand positioning, which aims to portray children in need as "strong and powerful" in an attempt to better connect with the British public.


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