UniCredit hires Fuse Sport & Entertainment to activate Uefa sponsorship

Commercial bank UniCredit has appointed Fuse Sport & Entertainment on a three-year contract to activate the brand's Uefa sponsorship.

UniCredit hires Fuse Sport & Entertainment to activate Uefa sponsorship (credit: UniCredit)
UniCredit hires Fuse Sport & Entertainment to activate Uefa sponsorship (credit: UniCredit)

Fuse, part of the Omnicom Media Group, will support UniCredit in its sponsorship of Uefa club properties, which include the Uefa Champions League, Uefa Super Cup and Uefa Europa League, until 2018.

Daniele Penna, head of group strategic sponsorships for UniCredit, said: "Fuse Sport and Entertainment has fantastic expertise in delivering international sponsorships for major clients that truly impact their business and deliver strong ROI."

Mark Bullingham, Fuse managing director EMEA, added: "The addition of the Uefa Europe League to UniCredit’s partnerships with Uefa gives even more frequency and geographic scope to engage their target audiences in football. We are looking forward to developing and implementing some new creative initiatives for the programmes across the portfolio of Uefa properties."

More: Nissan launches fan experience at Uefa festival in Berlin

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