Unilever has launched a YouTube channel filled with hair-styling tutorials from video bloggers, marking the first time the company has promoted multiple brands in a single campaign. Razorfish London collaborated with Unilever on the platform, which is called All Things Hair and incorporates brands such as Toni & Guy, Dove and VO5. The channel learns what hair-styling tips women search for on Google and forwards these queries to a team of video bloggers, who are paid by Unilever to create tutorials. The work was created by Julie Barnes, Kathrin Burckhardt and Malin Hanås. Mindshare UK and Canada handled media planning and buying.
Executive creative director
Client service lead
Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.SUBSCRIBE