Unilever appoints M&C Saatchi for Toni & Guy

Unilever has appointed M&C Saatchi to handle digital communications for its Toni & Guy haircare brand.

Unilever appoints M&C Saatchi for Toni & Guy

The agency will oversee digital and social media activity in the UK and US.

Unilever is currently reviewing its £3 billion global media account, which is shared between Mindshare, Initiative and PHD. Beauty Seen remains Toni & Guy’s lead PR agency.

In April last year, Unilever and Razorfish created a YouTube channel called All Things Hair. It features hair-styling tutorials from video bloggers, such as Zoella and Tanya Burr, to promote brands including Toni & Guy, Dove and VO5.


Become a member of Campaign from just £51 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content