Unilever appoints M&C Saatchi for Toni & Guy

Unilever has appointed M&C Saatchi to handle digital communications for its Toni & Guy haircare brand.

Unilever appoints M&C Saatchi for Toni & Guy

The agency will oversee digital and social media activity in the UK and US.

Unilever is currently reviewing its £3 billion global media account, which is shared between Mindshare, Initiative and PHD. Beauty Seen remains Toni & Guy’s lead PR agency.

In April last year, Unilever and Razorfish created a YouTube channel called All Things Hair. It features hair-styling tutorials from video bloggers, such as Zoella and Tanya Burr, to promote brands including Toni & Guy, Dove and VO5.