Unilever appoints new CMO following Marc Mathieu's departure

Unilever has appointed Aline Santos as SVP global marketing, she replaced Marc Mathieu who left in June to join Samsung.

Unilever: has appointed Aline Santos as new CMO
Unilever: has appointed Aline Santos as new CMO

Santos, who has already taken over the role, has worked at the FMCG giant for 25 years, most recently as global SVP for its laundry brands based in Brazil. 

She is, a spokesperson claimed, one of Unilever’s "most talented marketers" and has played a key role developing the Dove Beauty campaign. Santos also created the Dirt is Good campaign for its Persil , OMO and Surf brands.

In her new role she will lead the creative development of the global brands portfolio, the global marketing innovation process, the marketing capabilities team and the Unilever brand. She will also work on scaling up start-ups through Unilever Foundry.

High profile marketer Marc Mathieu departed Unilever to join Samsung, where he replaced Todd Pendleton. 

During his career in FMCG he was credited with spreading the philosophy of "more magic, less logic" across the business.

Topics