Unilever creates Marmite and Pot Noodle Easter eggs

Love it or hate it - Unilever has introduced two limited edition eggs to its range this year in a bid to build up PR hype and bring "something new" to the Easter season.

Unilever: Marmite and Pot Noodle eggs added to the Easter range
Unilever: Marmite and Pot Noodle eggs added to the Easter range

The FMCG giant has introduced two products to its confectionery range- Marmite and Pot Noodle eggs - available from next month as it seeks to bring fun and excitement to the category.

Priced at £5, Unilever hopes the unusual eggs will drive interest to Easter fixtures in store. 

The Marmite egg will be flavoured with the spread, which is famously hated by some consumers and loved by others.

pot noodle

Thankfully the Pot Noodle egg will be made out of chocolate- minus the savoury flavouring of the fast snack. Instead it will come with a branded mug for fans to enjoy.

"Building on the success of our first ever Easter egg launch last year with Magnum, Cornetto and Mini Milk, we wanted to bring something new to the Easter egg market once again for 2015," said Julie McCleave, head of licensing at Unilever UK.

"We anticipate that the new additions will drive sales by offering an exciting new product from brands that consumers know and love."

Brand: Unilever (Marmite and Pot Noodle)


Read next

Why Siemens, Tesco and O2 are going back to school


Cancer Research to take contactless donations through shop windows

cancer research contactless payment

Market Reports

Get unprecedented new-business intelligence with access to Campaign’s new Advertising Intelligence Market Reports.

Find out more

Enjoying Campaign’s content?

 Get unlimited access to Campaign’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content