The 30-second video captures Unilever’s five-day experiment in which one set of clay lips was untreated and the other painted with Vaseline Lip Therapy.
Each was exposed to wind, sun and freezing conditions in different parts of the world, with the treated lips surviving the ordeal unscathed, while the untreated lips ended up cracked, chapped and broken.
The video is being hosted on Vaseline’s YouTube channel, supported by a multimedia campaign encompassing digital, social and PR activity, using the hashtag #healthylips.
Client: Fiachra Moloney, marketing manager for Vaseline and Dove skincare, Unilever UK
Brand: Vaseline Lip Therapy
Agencies: VIA Agency, Clarion Communications