Unilever joins Big Society

Unilever is to become the latest blue-chip company to sign up to the Big Society Network (BSN), following the charitable arm of Asda.

Unilever: joining in with Big Society
Unilever: joining in with Big Society
The FMCG business will support the organisation, co-founded by social entrepreneur Nat Wei to encourage practical plans to get members of the public and brands involved in BSN projects.

Unilever is understood to be in talks with representatives of BSN, which encourages investment in private and third-party sectors and is linked to the government's policy on advancing social responsibility.

The exact nature of Unilever's involvement is not yet clear, but the BSN is keen to secure backing from a range of the UK's biggest brands.

A spokeswoman for Unilever confirmed that it had held discussions with the organ-isation.

Last month, the Asda Foundation offered primary support to the BSN.

Become a member of Campaign from just £78 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content

The future's bright, the future's Gold

8 ways that media can drive ecommerce

AGENCY

Job description: Marketing co-ordinator