How Unilever and Lucky Generals made Pot Noodle the choice for go-getters

In the run-up to the New Thinking Awards, in partnership with Sky Media, Campaign will be publishing case studies from a selection of the categories. First up is the Big Idea, over the coming weeks we will publish all the shortlisted entries in this category.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).