Unilever pledges: No more 'vacuous' women in ads

Under the hashtag #unstereotype, the CPG giant has committed to stamp out female stereotypes in its ads, after finding more progressive campaigns play better -- even for traditionally masculine brands like Axe

by Ilyse Liffreing
Unilever's Axe brand was among the worst offenders for female stereotypes — but it's changed its ways
Unilever's Axe brand was among the worst offenders for female stereotypes — but it's changed its ways

Sign in to continue

Sign In

Trouble signing in?

Reset password: Click here

Email: support@campaignlive.co.uk

Call: 020 8267 8121

Register

  • Limited free articles a month
  • Free email bulletins

Register Now

Get 30 days free access to Campaign and recieve:

  • Full access to campaignlive.co.uk
  • Quarterly printed magazine
  • Bulletins, podcasts and member-only content, such as School Reports 2022
  • Event discounts to Campaign conferences 

Start your free trial

Need to activate  your membership?

Campaign Members
Click here >>

Marketing Society Members
Click here >>