Unilever reviews media accounts in key global markets

LONDON - Unilever is reviewing its media planning and buying accounts in the UK and key global markets. The UK account is worth £148m alone.

Unilever reviews media accounts in key global markets

Currently most of Unilever's media services are provided by agencies from within the WPP, Omnicom and Interpublic marketing groups. All three agency groups will be invited to re-pitch for the account.

The markets under review include Argentina, Mexico, North America, UK, France, Germany, Spain, Italy, Netherlands, Poland, Russia, India and China.

Unilever last reviewed its £680m European media accounts in 2004, with Mindshare winning out over Initiative and Carat.

Globally, Unilever's annual advertising spend is in excess of $5 billion.

 

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