Unilever says 'brands with purpose' are growing at twice the speed of others in portfolio

Unilever has claimed it is making "positive" progress towards driving growth across its portfolio sustainably.

Unilever: FMCG giant says it wants to make sustainable living commonplace
Unilever: FMCG giant says it wants to make sustainable living commonplace

The FMCG giant, now four years into its 'Sutainable Living Plan', said it is making progress towards driving business growth sustainably in today's new "economic ecoystem".

Unilever categorises some of its brands as ‘Sustainable living brands’ - defined as brands contributing towards its goal of doubling the business while reducing environmental footprint and increasing positive social impact.

Consumers are demanding responsible business and responsible brands

It said those brands now contributed to half of the businesses overall growth, growing twice as fast as other brands in the portfolio. 

Dove, Ben & Jerry’s and Comfort were all are achieving above average growth, with high single and double digit sales over the past three years, Unilever said. Other brands in its extensive portfolio include Marmite, Pot Noodle, Persil and Vaseline.

"In a volatile world of growing social inequality, rising population, development challenges and climate change, the need for businesses to adapt is clear, as are the benefits and opportunities," said CEO Paul Polman.

"This calls for a transformational approach across the whole value chain if we are to continue to grow. Consumers are recognising this too, increasingly demanding responsible business and responsible brands."

The business said it now sourced 55% of agricultural raw materials sustainably and that it had hit its target of zero non-hazardous waste to landfill across its factory network. It added it had trained 800,000 smallholder farmers since 2010 and provided 238,000 women with access to training, support and skills.



Market Reports

Get unprecedented new-business intelligence with access to Campaign’s new Advertising Intelligence Market Reports.

Find out more

Enjoying Campaign’s content?

 Get unlimited access to Campaign’s premium content for your whole company with a corporate licence.

Upgrade access

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content