Unilever sells Bestfood Baking for $1.76bn

Anglo-Dutch consumer products group Unilever has sold its Bestfood Baking subsidiary for $1.76bn (£1.2bn).

LONDON (Brand Republic) – Anglo-Dutch consumer products group Unilever has sold its Bestfood Baking subsidiary for $1.76bn (£1.2bn).

The business, which includes Entenmann’s cakes and pastries and Thomas’ English muffins, has been bought by George Weston, a Canadian food and supermarket group. It beat off competition from Sara Lee, Bimbo de Mexico and Earthgrains.

Unilever has been under pressure from the competition authorities to sell the business since its £13bn acquisition of Bestfoods in June last year, when it also got brands such as Knorr and Hellmann’s.



You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now