Unilever sells Elizabeth Arden for $225m

Unilever is selling its Elizabeth Arden cosmetics and fragrances business to smaller US rival FFI Fragrances for $225m.

LONDON (Brand Republic) – Unilever is selling its Elizabeth Arden cosmetics and fragrances business to smaller US rival FFI Fragrances for $225m.

The Anglo-Dutch company said earlier this month (October 6) it was looking for a buyer for Estee Lauder’s brands because they did not fit in with its other more fashionable cosmetics lines. It is thought the Elizabeth Arden’s 1,500 staff will also move to FFI Fragrances.

The sale is no surprise to analysts, given Unilever’s pledge last year to cull its range of brands from 1,600 to 400 and boost sales growth to 5.8% and margins to 17% by 2004.



You have

[DAYS_LEFT] Days left

of your free trial

Subscribe now

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk , plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now