Unilever shifts global Maille account to Adam & Eve/DDB

Adam & Eve/DDB has been appointed by Unilever to lead the global advertising for its premium French food brand Maille.

Maille: the boutique store at London, Piccadilly
Maille: the boutique store at London, Piccadilly

Maille, which is most famous for its mustard brand, is launching its first global campaign at Christmas. DDB Paris will continue to work on the brand in France.

Unilever is planning a global expansion for the brand. It opened a boutique Maille store in London’s Piccadilly last year and is launching a shop in New York later this year.

David Lowes, the senior vice president, dressings, Unilever, said: "Maille is a jewel of a brand for which we have exciting plans and are therefore delighted that Adam & Eve/DDB will be a key partner in writing the next chapter in its rich history."

The Maille boutiques and e-boutiques sell the brand’s full range of 40 mustards. The brand is also sold in supermarkets globally.