Unilever has given a huge boost to the confidence of the online
marketing sector by signing deals with Internet specialist America
Online (AOL) and Microsoft to develop global web campaigns.
The agreements, estimated to be worth over pounds 20m, will run for
These will enable the Anglo-Dutch conglomerate to promote hundreds of
its brands - ranging from food to detergents and cosmetics - on the
The new initiative is led by Unilever’s Foods and Home & Personal Care
business groups in North America, but brands will also be marketed via
online services in the UK, Germany, France, Japan, Canada and
Unilever will work with AOL on developing web advertising as well as
creating customised programming and promotional areas.
With software giant Microsoft, the firm will develop new approaches to
advertising on the web as well as advertising on Microsoft’s online