Unilever tops 2012 Marketing Society Awards nominations

Unilever, ASOS, British Gas, McDonald's and John Lewis top the nominations shortlist for the 2012 Marketing Society Awards for excellence

2012 Marketing Society Awards for Excellence
2012 Marketing Society Awards for Excellence

 Unilever has received the most nominations in the shortlist for this year’s Marketing Society Awards for Excellence.

The FMCG giant has been cited in five different categories, including social media marketing for its ‘Lynx Excite’ campaign.

ASOS, British Gas, McDonald’s and John Lewis have each received four nominations, while Sainsbury’s has received three.

The judging panel, chaired by Tesco’s Richard Brasher, included Saj Arshad, group marketing director, Vodafone, Nina Bibby, global chief marketing officer at Barclaycard and Philip Gladman, category marketing director, white spirits, at  Diageo.

Hugh Birkitt, chief executive, The Marketing Society, said: "We’re really pleased to have received  a record number of entrants for our awards this year. The standard was particularly high making it a difficult job for our esteemed judges. It was particularly encouraging to see such a diverse number of entries with our B2B and new Content Marketing category being very well supported."

The awards ceremony will be held on Monday, 11 June 2012, at the London Hilton on Park Lane, London. For table bookings contact Steven Lewis at steven.lewis@haymarket.com, and for commercial opportunities contact Lisa Lione at lisa.lione@haymarket.com


Full list of nominations

Customer insight

Benecol (Johnson&Johnson) – Sense Worldwide

Bepanthen (Bayer) – JWT

Transport for London

Honda UK – Crayon London/Walk a Mile

Radio Advertising Bureau – RadioCentre

The Halifax (Lloyds Banking Group) – Blue Rubicon


New brand

Be clear on cancer (COI-Department of Health) – M&C Saatchi

i Newspaper – Independent Print

Just-Eat.co.uk (Just Eat) –WCRS/Engine

02 Priority Moments –VCCP

Rowntree’s Randoms (Nestle) – JWT


Brand extension

Cadbury Creme Egg – Kraft Foods

Foster’s – Heineken UK

Heinz Balsamic Vinegar Tomato Ketchup – Clear & Heinz

Hellmann’s Mayonnaise (Unilever) – Coley Porter Bell

Kenco Millicano (Kraft Foods) – JWT


Brand revitalisation

British Airways – BBH

Flora Cusine – Unilever

Foster’s – Heineken UK

Museum of London – Coley Porter Bell

Smooth Radio UK – GMG Radio

Twinings Tea – Abbott Mead Vickers BBDO


Marketing communications


British Gas Nectar Launch: British Gas

John Lewis – adam&eve

Mercedes – Abbott Mead Vickers BBDO

Orange Gold Spots – Fallon


Marketing on a Shoestring

Cemergi – Lafarge Cement UK

ChildLine (NSPCC)– Livity

Cycle Safety (Headway) – Abbott Mead Vickers BBDO

Maille - Unilever

Rachel’s Yoghurt (Rachel’s Organic) – Haygarth


Social media marketing


Dr Pepper the Pepperhood (Coca-Cola) – Zone

Lynx Excite – Unilever

Skoda – Fallon & Skoda

Skype – 1000heads


Mobile marketing


Cadbury London 2012 – Cadbury/Pretty Green/Fallon

Dynamo: Magician Impossible (Watch) – Five by Five

Hotels.com Android and IOS App – Fetch Media

Pizza Express


Content marketing

HSBC Banking and Premier Savings and Investments Services – Specialist

Sainsbury’s Little Ones Baby & Toddler Club – Seven Publishing Group

Tesco – Cedar Communications

The British Heart Foundation – PHD

Top Boy (Channe 4) – Livity



Merlin Entertainments Group

Gatwick Express (Go-Ahead Group) – VCCP

John Lewis.com (John Lewis) – Rain Communications

Nails Inc – Tangent Snowball

New Look


Customer relationship marketing


EDF Energy Thank yous Reward Programme – archibald ingall stretton

Skitpon Financial Services


Philips Avent – WDMP


Employee engagement

Benecol (Johnson&Johnson) – Sense Worldwide

Burness – The Leith Agency

Kleenex, Andrex, DryNites, Little Swimmers, Pull-Ups – Kimberly-Clark

McDonald’s Recruitment – VCCP



Marketing leadership

Kleenex, Andrex, DryNites, Little Swimmers, Pull-Ups –Kimberly-Clark




Marketing teamwork

British Gas

McFlurry (McDonald’s) – OMD UK

Project Aphrodite (Hiscox) – VCCP

Thorntons Centenary Year – Thorntons


Marketing for sustainable consumption

A-Z (McDonald’s) – Leo Burnett

British Gas – Green streets –

Cemergi – Lafarge Cement UK



Cause-related marketing

Asda – Breast Cancer Care & Breast Cancer Campaign

Bloomberg – Roundhouse Trust

Jaguar UK – Influence

Aviva and Railway Children


Global marketing

Google Chrome – BBH

Nokia – Fallon

Snickers – Abbott Mead Vickers BBDO

The Famous Grouse (The Edrington Group) – The BIG Partnership



Not-for-profit marketing

Barnardo’s – BBH

Cycle Safety (Headway)  – Abbott Mead Vickers BBDO

Royal Marines Recruitment (Royal Navy) –WCRS/Engine

Switchover Help Scheme – Digital UK

The Art Fund –101 London


Long-term marketing excellence

Hiscox – VCCP

John Lewis – adam&eve

McDonald’s – Leo Burnett

Sainsbury’s – Abbott Mead Vickers BBDO

WKD – Big Communications


Business to business marketing

HSBC Commercial Banking


Orange (Everything Everywhere) – Publicis Blueprint


The Lightwriter (Talk Talk Business) – IAS b2b Marketing


SME marketing

Burness – The Leith Agency

FreestyleXtreme – Zone

Radio Advertising Bureau – RadioCentre

Scotty Brands


Finance director’s award

British Gas Nectar Award – British Gas

Dr Pepper the Pepperhood (Coca-Cola) – Zone

Hotels.com Android and IOS App – Fetch Media

Johnlewis.com – Rain Communications

Sainsbury’s Little Ones Baby & Toddler Club – Seven Publishing Group

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