Unilever's Cornetto rethinks digital

Cornetto, the Unilever-owned ice-cream brand, is talking to agencies about its digital advertising.

Cornetto: ‘cupidity’ campaign won a silver Cannes Lion in 2014
Cornetto: ‘cupidity’ campaign won a silver Cannes Lion in 2014

It is understood that Unilever is briefing agencies on its digital roster this week.

Cornetto unveiled a YouTube video in July about a love story involving two teenagers that enabled the audience to switch between two views. It was created by Mofilm and RSA Films.

In 2013, the brand launched a series of short films about love as part of a rebrand. The "cupidity" campaign on YouTube was also created by Mofilm and RSA Films. It won a silver Lion in Branded Content & Entertainment at Cannes in 2014.

This week, Unilever signed up to the Living Wage Foundation, which encourages employers to pay staff £8.25 an hour, or £9.40 in London, instead of the national minimum wage of £6.70.

Unilever also owns brands including Marmite, Dove, Lynx, Comfort and Vaseline.

The company did not respond to Campaign’s request for comment.

Become a member of Campaign

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk, plus get exclusive discounts to Campaign events.

Become a member

What is Campaign AI?

Our new premium service offering bespoke monitoring reports for your company.

Find out more

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an alert now

Partner content