Unilever CMO Keith Weed
Unilever CMO Keith Weed
A view from Rachel Barnes

Unilever's Keith Weed on AI, Vice and goldfish attention spans

Marketing editor Rachel Barnes met up with Unilever CMO Keith Weed for an exclusive video in Cannes this week, where they discussed the utility of artificial intelligence, the company's partnership with Vice to launch a millennial women's channel and why marketers need to come to Cannes Lions.

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Shortening attention spans, Vice partnership for Broadly and becoming a content producer

 

Click here to read the Campaign@Cannes blog


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